Cirque du soleil Essay Example for Free

Cirque du soleil EssayA Strengths Every show in 20 years has produced a profit, encourages creativity, recessional, financially strong, well known, commodious market, technology, database of 20,000 potential employees, shows have a long run (10 to 12 years), talent scouts recruit from all over the world, creative, leadership. Creative production staff. Great locations. Excellent leadership.B Weaknesses High turnover (people get older, can no longer perform), High production costs equals high ticket pricesC Opportunities New World tours and youthful permanent facilities in prime locations,D Threats Competition, someone could create a show very similar. Partners may want to buy out.2. Explain how Cirque du Soleil implements, evaluates, and controls the elements of its marketing plan. Implements Cirque du Soleil builds the market share and the profits follow. Cirque du Soleil has a great deal invested in training, talent, staff etc.Targets adults, lets creative people run it, L amarre states he guides the company with an invisible hand making sure business policies do non interfere with the creative process. It is Dragone and his team of creative and production personnel not a predetermined budget that defines the content, style and material requirement for each project. Evaluates and controls Every show makes a profit3. List and describe at to the lowest degree three keys to Cirque Du Soleils competitive advantage.1. It provides a product/service differentiation competitive advantage. Through production innovations, shows evoke awe, wonder, inspiration and reflection.2. A niche competitive advantage. Its unique, productions have distinct personalities, and shows have a language, a conversation with the audience.3. Built a sustainable competitive advantage, example Mystere costs $45 million to produce and returned over $430 million