Factors Affecting the Loan Repayment of Rice Farmers in Ragay

As being observed in the Philippine situation the common problem and also not a new issue in agriculture sector is the low productivity and low income of farmers which can be attributed to their lack of capital. Many farmers have no enough savings or cash on hand to purchase new inputs including machineries, chemicals, pesticides and high yielding varieties of seeds which will help them to improve their earnings because these inputs are usually expensive. As an answer to this dilemma they rely on credit and the proliferation of different credit institutions is a great help to them. The credit need of the farmers were being experienced especially those who are engage in rice production because it needs a large amount of money for investment. These credit needs of the rice farmers were being provided by the two types of institutions namely the formal and informal lending institutions. The formal sources of credit include the banking and non-banking institutions. The mere examples of it are the rural bank, commercial bank, and cooperatives (Duran 2001) while the informal sources are the private moneylenders, relatives, friends, traders and millers. With the availability of the credit institutions in rural areas, it allows the farmers to maintain and sustain their productivity since income in this country is generally low (Cacho, 1995). Credit can be defined as a means of entrusting and believing from and since trust is an important ingredient in providing it, the lenders rely on a promise of the borrower to pay in the future (Guevarra, 1995). But it is a problem encountered by these formal and informal lending institutions that the farmer-borrowers were not able to pay their obligation at the expected time. Statement of the Problem With a total farm area of more or less 23,036 hectares almost 2,182 hectares in Ragay, Camarines Sur is being planted with rice and the need for credit can be observed in its production. It is therefore important that the credit institutions proliferate in this area to help and assist the rice farmers. The government intervenes through the promotion and development of the organization that will provide agricultural loan so as to improve the income of rice farmers, which include the development of the rural bank and cooperatives in the area. Together with the expansion of the formal institutions the informal lenders also expand and gave a significant role in alleviating the lack of capital by the rice farmers. With this expansion of credit sources the problem, which cannot be avoided by these institutions is the high percentage of loan delinquency by the borrowers. Though the high collection performance or high repayment rate would not necessarily mean the ultimate measure of successful operation of the institutions, a low repayment rate adversely affects the operation and stability of the different lending agencies. Also through loan default, credit institutions in Ragay were not able to improve and expand their services and sometimes lead to failure in providing efficient services. Significance of the Study Lack of capital or inadequate fund of the rice farmers in Ragay, Camarines Sur hinders their increase in production and income. They are not able to purchase production inputs and adopt new technologies to produce more output for sale and a credit as a source of capital is a big help to them but repayment of their loan is a pressing problem to the lending institutions in this area. This study will focus in increasing the repayment rate or increasing the non-repayment if not totally eliminating it to help the lending institutions in improving their services for the rice farmers. This study will also provide data that will help them to improve their loan collection and supervision for their sustainability though improving strict rules and regulation regarding borrowing. For the farmer borrowers, this study will help them to realize the factor which affect their repayment so as they will able to look for ways that will minimize their low or no-repayment of loans. It will also help them to understand that certain factor/factors of repayment decrease their capability of repaying the loan and therefore there is a need for them to do something to minimize those factors, which can be controlled. Objectives of the Study The general objective of the study is to analyze the factors affecting the loan repayment of rice farmers in Ragay, Camarines Sur. The specific objectives are the following: 1. o identify the common credit sources of rice farmers in Ragay, Camarines Sur; 2. to identify the factors affecting the rice farmers’ choice of credit source; 3. to determine the loan purpose of the rice farmer-borrowers; 4. to determine the relationship of the factors affecting the repayment performance of the rice farmer borrowers; 5. to determine the problems encountered by rice farmers in loan repayment; and 6. to compare the repayment performance of rice farmers by source of credit.

Critical Success Factors and Marketing Mix Essay

Executive Summary The purpose of this report is to provide an insight into the footwear company TOMS’ critical success factors (CSF’s) and make recommendations for the company based on them. CSF’s have become essential elements to strategic planning and no business can achieve consistent success without effectively adopting them, it is a term that describes a component that is essential for a company to succeed in its tasks. (Howell, M. 2009) The report will identify, analyse and evaluate TOMS’ critical success factors (CSF’s) on the basis of the market and marketing mix that surrounds the company. The marketing mix is defined as a set of controllable, tactical marketing tools that can be blended to produce the desired results within the target market.  (Kotler, P. Et al, 2010). The report will then provide potential links between the factors of the marketing mix and the CSF’s of TOMS, suggesting potential changes to the marketing mix and what the effects of the changes may be. Research Methods The research methods undertaken in the report are secondary. The CSF’s of TOMS I have presented come as a result of previous research carried out within a group project based on the company, in which we analysed the microeconomic and macroeconomic factors of TOMS, allowing us to present a list of critical success factors. Basic findings and Recommendations The three key Critical Success Factors for TOMS I have chosen to look into are firstly for the company to expand into wider markets. Secondly is for TOMS to focus on their business ethics and their ethical procedures. The final CSF is the marketing and advertisement of TOMS. The recommendations are mainly based upon making changes to the factors of TOMS’ marketing mix that link to its CSF’s. Some of the factors, such as product, place, promotion and positioning can be changed slightly to aid in TOMS’ CSF’s and result in great benefits for the company. However I recommend that some of the factors of the marketing mix are not as vital for TOMS success as the others and therefore do not need to be changed as much. TOMS (2013) About TOMS TOMS originated from the word ‘Tomorrow, which further originated from the ‘Shoes for Tomorrow’ Project. The company was founded in 2006 by Blake Mycoskie, who formed an idea whilst on vacation doing voluntary work. Mycoskie had noticed how many children in Argentina were without shoes, provoking him to sell his company for $500,000 and invest in TOMS. The company went on to sell 10,000 pairs of shoes in its first 6 months. By 2012 over 2million pairs of shoes had been donated in over 40 countries, with over 500 retailers selling them. (TOMS 2012) Business Model TOMS is a for profit company, however they have a non-profit subsidiary, Friends of TOMS. The company designs and sells shoes based on the Argentine Alpargata design, as well as eyewear. The shoes are made from canvas or cotton fabric with a rubber sole and come in a variety of colours and styles. The business model is referred to as the ‘One for One concept’. The slogan used by TOMS is ‘One for One’. The model uses a word for mouth advocacy and the main focus for the business is based on corporate and social responsibilities. When TOMS sells a pair of shoes, a pair of shoes is given to an impoverished child. When TOMS sells eyewear, part of the profit is used to save or restore the eyesight for people in developing countries. TOMS also works with a large variety of charities and None Government Organisations in order to distribute its shoes and create awareness for the cause. (TOMS 2012) ‘Countries we distribute to’ – TOMS Giving Report (2012) The Critical Success Factors The first CSF for TOMS to succeed is for them to expand. TOMS currently only sell through other retailers and online stores, meaning that they have a lack of physical presence on the high street. If TOMS acquired a chain of physical stores it would allow them to provide their whole range of stock to an increased potential customer base. It would also allow them to market and advertise themselves more successfully, making their brand known to more people. TOMS already has just over 500 retailers for their products worldwide, however I think that they could benefit from having more, especially as there are only a handful in the UK. They may be able to increase their presence in more countries worldwide. TOMS could also expand their product range and move into new areas of clothing or accessories. The second factor surrounds the ethics of their business. Although TOMS is focused heavily on being a socially and corporately responsible company,  research showed that it has come under a vast amount of scrutiny regarding its policies and ethical procedures. There is a growing opposition to the TOMS business model and the way TOMS operates. The one for one system is being scrutinised and the way in which TOMS shoes are produced are being questioned. TOMS need to clearly establish how they manufacture their shoes and illustrate the benefits of the one for one system, helping impoverished people. The final CSF is to increase their marketing. This is based around the marketing of TOM’s products and the business itself. Whilst the company is known worldwide, it only advertises its products through fashion shows, word of mouth marketing and pop-up-stores. If TOMS were to change its marketing techniques such as advertising through social and other forms of media, they could pose more of a threat to competition and reach a much wider audience. My research illustrated that TOMS do not currently have many marketing methods other than those mentioned above, resulting in TOMS being frequently overshadowed by rival companies. Blake Mycoskie, TOMS (2011) How does the marketing mix link with the CSF’s? The factors of the marketing mix that link to the first CSF are Placement and Product. Placement is where and how the product is sold. For example, it could be where TOMS products can be bought and how they may be bought, such as online, in a physical store or at trade shows. It would aid TOMS expansion if they were to use a combination of placement methods for their company and products. I recommend that they implement more distribution channels and ensure that they offer a wider variety of ways for consumers to buy their products. The next factor, product, can relate to the CSF in that TOMS need to expand their product range, offering a wider range of products. This may allow them to gain market superiority over it’s rivals and lead the company into new markets. I recommend that TOMS evaluate their products’ life cycles and look into potential new product development in order to fulfil this CSF. The second factor that relates to TOMS’ CSF’s is positioning. Positioning is about how the company stands within their market, such as how the customers and rivals see the company. This factor links in with TOMS’ CSF of being an ethically and socially responsible company. Research suggested that TOMS has large amount of people opposing its ethical procedures and its business model. If they were to re-evaluate their market position and try to boost their current image by re-assuring customers that the one for one model is in fact beneficial to impoverished people, as well as providing evidence that their shoes are made ethically, they will silence their critics. TOMS may also want to adapt to its competitors marketed position, focusing on their USP’s and making the most of them. The final marketing mix factor that can link with the CSF’s of TOMS is promotion. This consists of all the ways in which TOMS products and services are advertised and sold. My research suggested that TOMS currently has a relatively poor promotion structure, therefore if they were able to change the way that they promote and advertise themselves, they could abolish the problem. Making use of promotional tools such as advertisement, public relations, direct marketing and sponsorship, TOMS could reconstruct their promotional factor of the marketing mix to further allow them to succeed. There are however three factors of the marketing mix that don’t tend to link with the CSF’s. The first factor is price. Although research suggests that some may think that TOMS’ products are overpriced for what they are, they still succeed in selling a very large amount. TOMS has appeared to do well with its current price structure, therefore I do not think that the price factor needs to be changed in order to aid the CSF’s. The next factor is packaging. Packaging for TOMS seems to be a minor issue, if an issue at all. The packaging for TOMS’ products is more than satisfactory and has little to no effect on their current CSF’s. As a result of this, packaging is not as important in the marketing mix for TOMS as the other factors. The final factor that has less effect on the CSF’s is people. TOMS only has around 80 employees, however if the company were to expand this would be much more. Currently, the people factor doesn’t aid in helping TOMS achieve success as much as the other factors, however if the CSF’s develop and TOMS expands, people may become more and more important for the company. It would be essential that they have the right people on board to help them achieve their goals in the long run. TOMS Giving Report (2012) REFERENCES Howell, M.T. (2009) Critical Success Factors: The measurable path to success. Taylor and Francis. Accessed 19th April 2013 TOMS (No Date) Corporate Responsibility at TOMS [Online] Available from: http://www.toms.com/corporate-responsibility/ Accessed 20th April 2013 TOMS (No Date) Official Website, Available from: http://www.toms.co.uk/ Accessed 28th February 2013 TOMS (No Date) Corporate Information [Online] Available from: http://www.toms.com/corp-info/ Accessed 20th April 2013 Kotler, P.J., Armstrong, G.M., (2010). The Principles of Marketing, P 76 Pearson education Accessed 22nd April 2013 Schultz, D. and Dev, C. (2012) ‘Revisiting the marketing mix’. Marketing Management P45-47 Accessed 22nd April 2013

Bluebells of Scotland

Bluebells of Scotland â€Å"Bluebells of Scotland† is a piece written and composed in the late romantic era around 1899 by Arthur Pryor. The piece was composed from a traditional Scottish folk song for the trombone and orchestral accompaniment. In the late 1800s the trombone was not viewed as an instrument that could perform particularly difficult pieces. Compelled by society’s negative opinion of the trombone, Pryor composed â€Å"Bluebells of Scotland† in order to display the capabilities of the trombone and to emphasize that it could play very difficult pieces.This piece is a little more upbeat and physical than other pieces of the same time period, but what makes this piece particularly unique is that it is the only piece with a high level of difficulty for trombone that was composed in the time of its conception. The piece is intended to be accompanied by an orchestra but can be played with piano accompaniment as well. The characteristics of this piece are v ery dynamic and free. The expressivity of the piece is left up to the interpretation of the performer which allows for a large amount of freedom and creativity.There are quite a few cadences that allow the performer to take control of tempo and dynamics. â€Å"Bluebells of Scotland† includes both very slow and lyrical passages as well as many very quick and difficult runs, double-tonguing, octave jumps, lips slurs, and a vast amount of high register notes. The introduction of the piece begins with a triumphant cadence peaking at a high register C, which slowly decays into a very lyrical melodic sequence that takes the shape of the original lyrics, which read: â€Å"Oh where, tell me where, is your highland laddie gone?Oh where, tell me where, is your highland laddie gone? He's gone with streaming banners where noble deeds are done. And it's oh! in my heart I wish him safe at home. † The piece then moves into a much more difficult technical variation of the original mel ody and progressively builds in speed until the also very triumphant ending. Around the time the then eighteen or nineteen year old Arthur Pryor composed â€Å"Blue Bells of Scotland†, he had only been playing the slide trombone for three to four years.Pryor was given the slide trombone as a payment to a debt and taught himself to play it fairly quickly. Amazingly, Pryor wrote the piece with the knowledge of only a few slide positions and would use false tones and alternate positions for notes in the fifth, sixth, and seventh positions. Despite this, â€Å"Blue Bells of Scotland† is still one of Pryor’s most memorable pieces and is still widely known today. A few years after composing â€Å"Bluebells of Scotland† he arrived in New York by invitation of John Philip Sousa.After arriving to be in Sousa’s new concert band, Pryor was offered by Frank Holton the position of principle chair trombonist. When Holton left the position, Pryor became the featu red soloist of over 10,000 solos as principle trombonist for Sousa’s band. â€Å"Blue Bells of Scotland† serves as a constant reminder of the trombone’s capabilities as a very lyrical instrument and its ability for technical prowess as well. Arthur Pryor inspired interest in the trombone with his virtuoso playing, and â€Å"Bluebells of Scotland† in particular has been a standard of trombone literature for decades and a favorite challenge for advanced players†(Kleiner). The piece will always have a special place in the hearts of all trombonists, both past and future. Works Cited http://www. celticscores. com/sheet-music/628_Blue_Bells_of_Scotland http://bluebellstrilogy. com/blog/2010/05/arthur-pryor-blue-bells-and-trombone/

Evaluating Design Choice and Threats to Validity in a Essay

Evaluating Design Choice and Threats to Validity in a Quasi-Experimental Design - Essay Example The present author selected the choice of quasi experimental design with the rationale of avoiding the need to have two different sample sizes to work with because that would have been time consuming and defeated the overall time frame set for the researcher for the given academic research. With the quasi experimental design however, all that the researcher needed to do was to use a comparison group, without the need to employing the use of an experimental group: a situation that would have brought about the need for a posttest at the end of the given study (Cheng, 2009). The choice of quasi experimental design brought about two major types of validity, which were external validity and internal validity. With reference to external validity, it could be said that because quasi experimental designs deal with real-world scenarios, it is often easier to guarantee external validity because the results of the researcher are often evidently clear for public scrutiny. The absence of random sampling however inhibits the general internal validity of the quasi experimental design (Sanigorski et al., 2008). The author was therefore not in a better position to critically explain the validity that existed because the use of comparison groups defeated the idea of internal validity of the research. Sanigorski, A. M., Bell, A. C., Kremer, P. J., Cuttler, R., & Swinburn, B. A. (2008). Reducing unhealthy weight gain in children through community capacity-building: Results of a quasiexperimental intervention program, Be Active Eat Well. International Journal of Obesity, 32,

24-1 Assignment Example | Topics and Well Written Essays - 500 words

24-1 - Assignment Example Particle of matter move continuously. Particles of matter attract each other. Particle of mater has space between them. (2.9). It is used to compute moments, magnetic fields direction and loosen screws .it is a form of mnemonics used to understand physics. Such can be done by holding both hands together; palm up with the fingers curled for the curl of fingers representing a rotation following the axis consecutively one after the other along the right thumb or left. (2.10). The magnetic force usually acts at right angles to the charges motion thus the magnetic force cannot work on the charge. The B field at that instance either speed up or slow down the moving charge and only change the direction the charge is moving. The path taken by moving charge in a constant magnetic field is that described by helix with its parallel axis to the direction of the magnetic field (Tipler 477). 2.11. Cauchys equation gives the relation between the refractive index and wavelength of light. The equation provides an empirical relationship that occurs in the refractive index and wavelength of light for a particular transparent material. (4.1). Given values are V=3.5v, using hc/ Ä §=Ø+Vq. Make q subject of the equation. Ø=hc/ Ä §-vq.{(6.64*10^(-34)*3.0*10^8)/4.5*10^(-7)m}={4.426*10^(-27)- (0.35*1.6*10^(-19)}=2.766*10^8v-1v=2.765*10^8v but W=-eØ-Ef={(- 1.6*10^(- 19)*2.766*10^8)-0.56*10^(-19)v}=-4.44256*10^(-11)- 0.56*10^(-19)v={- 4.4425*10^-11/1.6*10^(-19)}=2.7765*10^8Joules. (4.2). Momentum (p)=hf/c or h/Ä §, Also E=hf or hc/ Ä §, whereby E=25eV, h=6.64*10^-34., c=3.0*10^8m/s. Ä §=hc/E={(6.64*10^(- 34)*3.0*10^8)/25eV}=0.7968*10^(-26)m. but p=h/

HRM in Libya Coursework Example | Topics and Well Written Essays - 3500 words

HRM in Libya - Coursework Example Libya, before it attained its independence, was a colony of Italy. Italy colonized Libya until 1951. Libya was formed by the combination of three provinces, Fezzan, Cyrenaica and Tripolitania during the times of colonization. Due to this colonial background, Libya has several aspects that differ with other counterparts of the prominent world of Arabs to which it’s a member alongside 21 other nations. Apart from being colonized by Italy, Libya had been occupied by other powers as well. These were Greeks, Phoenicians, as well as Arabs.The nation had, since independence, been ruled by a monarchical government. But this was to last until 1969 when a coup d’etat was successfully carried out and this saw 70 army officers seize the power from the then government. The overall leader was to be Colonel Muammar Qadhafi and their government was more of group leadership. It also changed the course of Libya to an Arab Socialist state, which marked the end of capitalism and Marxism.Qa dhafi has from then onwards had a great influence on this function of HRM. His movement’s aim was especially at halting inefficiency and enhance national coordination of the political system. He urged his followers to do away with the traditional system of governance and take up a new one. This was to be â€Å"people’s committee† and its establishment became far and wide to organizations in Libya. The system of â€Å"people’s committees,† thus had a great impact on employee-management in Libya. It especially based its approach on direct democracy as put across in Qadhafi’s book ‘The Green Book’ of 1976.   The book subsequently saw the introduction of  all people’s participatory structure of â€Å"people’s congress† and later on to a new element of â€Å"revolutionary committees†. Capitalism was thus in a total ban in Libya and it was followed by new dawn of employees’ self-management via committees as well as partnerships of profit participation in public and private enterprises alike. A law on the property was also passed and forbid ownership of more than a private place of dwelling. Libyan employees also took over the control of the nation’s big companies, which were now state-run.Socialism, therefore, has had a conspicuous impact on the HRM system of Libya. It depends, mostly, upon the exportation of oil. As per the estimates of 2000 unemployment rate stood at 30% and the labor force at 1.5 million workers. Islam and the overall Arabic culture have also affected the course of Human Resource Management in Libya.

History and politics of primary education Essay

History and politics of primary education - Essay Example The Butler Act, also known as the 1944 Education Act, aimed at providing education for all school going children between the ages of 5 and 14. The Act stipulated that secondary education start at 11-years-old. In addition, it created a framework by which a ministry managed school affairs but the schools themselves were managed by Local Education Authorities (LEAs). However, the duration of school days, term dates, and the syllabus stayed under local management (Freedman, Lipson & Hargreaves, 2008:29). The Butler Act also included requirements for Church Schools. The schools were to be incorporated into the state system using various arrangements, and the operating expenses of the Church Schools were to be borne by LEAs but remaining responsible for religious education in the syllabus. Although not stipulated by the Act, the consensus was that grammar schools were to be retained by the creation of a Tripartite framework in which students were to be enrolled in three variants of school s. Besides the grammar schools, there were to be secondary contemporary schools and technical schools. Grammar schools were to admit the most capable 20 percent of the students (determined using the 11-plus tests) and were better financed compared to other schools. In addition, most of the teachers held degrees (Gorard, 2009:105). Various LEAs employed different admission criteria, but majority implemented types of intelligence assessments – supposing that intelligence was uniform and estimable to the extent where an individual’s ability was known by the age of 11. However, numerous injustices soon became common. Grammar school slots were mainly fixed, implying that the challenges of admission to a grammar school deviated based on how many students were in a specific category. Comprehensive schools intended to offer education opportunities to children from all

Halliday Functional Grammar Essay Example | Topics and Well Written Essays - 750 words

Halliday Functional Grammar - Essay Example An example would be "otter" and "odder" or "prints" and "prince". (Suber & Thorpe 2001). Linguistic Determinism is a theory of language that contends that all our thoughts are defined by language. Without words to define an idea or object, the mind can have no understanding of it. It was first proposed in 1950 and has remained a controversial subject (Biever 2004). A recent discovery of the numeric system of the Pariah tribe, whose language only contains words for the numbers one and two, is an example of linguistic determinism. A study revealed that they could not tell the difference between 4 objects and 5 objects since they did not have a word for them (Biever 2004). The study seems to support the theory that human languages determine the conclusions that we reach, the concepts we have of our lives, and all our emotional make up. A simplified language that develops when two languages combine is called a pidgin. First contact with English speaking settlers resulted in Native languages combining with the settler's language to form "pidgin English". It is formed as a basic, and usually temporary, means of communication between two distinct cultures. However, if the pidgin is used over the span of generations it develops into a more complex language with a wider vocabulary. It then becomes known as a Creole. The Creole spoken in Louisiana by the Cajuns is an example of the combination between the French and African languages. When the language is spoken of as being "Cajun", it is a dialect of Louisiana Creole. (Pidgins and Creoles 1997). Antonyms Antonyms, are words that have opposite meanings such as "high" and "low" or "good" and "bad". There are 4 types of antonyms. Gradable antonyms are ends of a graduated spectrum that express opposite qualities such as "hot" and "cold". Complementary antonyms are absolute opposites such as "moral" and "immoral". Relational antonyms describe an opposite relationship between two words such as "cop" and "robber" or "take" and "give". An auto-antonym is the same word that has two opposing meanings. "Fast" (move swiftly) and "fast" (to hold firmly) are auto-antonyms as well as "sanction" (to sponsor) and

Managing for future Essay Example | Topics and Well Written Essays - 4000 words

Managing for future - Essay Example The management approach of a company differs as per the objectives and intention, but the principal aim is to ensure smooth business transaction and streamlining of the process. In the similar way, the capability of the management of a company holds utmost importance in the process of managing and dealing with the several business challenges. In order, to highlight the importance of managerial capabilities of an organization, this study intends to refer to a real life company. The company chosen in this context is Vodafone. This study therefore seeks to shed light on the management approach and style of Vodafone pertaining to its business environment and business operation. The areas that will be focused upon in this project are corporate social responsibility of the company, sustainability programs being initiated by the company and also the company’s ability to deal with crisis and catastrophe events. The paper will at first present a brief synopsis of Vodafone and short des criptions pertaining to the concepts associated with the subject of concern. Furthermore, the study will also enlighten the efforts put in by the management of the company in the timeframe 2007-2013. Lastly, the study will analyse the competence of Vodafone in these three chosen fields of business by comparing with the current level of proficiency and would develop a scenario of the future in which Vodafone will function. The definition of the key concepts associated with the study will be presented after the brief overview of the company. In light of these concepts, critical review of the current achievements of the company and theoretical models will be presented in a detailed manner. Vodafone: A Brief Overview Vodafone Group plc or commonly known as Vodafone is a UK based telecommunication company involved in telecommunication business. The company was incorporated in the year 1991. Prior to that, Vodafone was known as Racal Telecom, but in the year 1991 only, Vodafone became a n ew identity and was founded in Newbury, Berkshire, United Kingdom. The company is presently headquartered at London, UK. In terms of the overall revenue and number of subscribers, the company is the 2nd largest mobile telecommunication company of the world. Globally, the pole position has been held by China Mobile. Vodafone has presence in 30 countries of the world and operates with partner networks in around 40 nations. As of 2012, the company employs around 86,400 people (Vodafone, 2012a). The best selling products of the company are mobile telephony, fixed line, and digital television and internet services. However, in the recent past the company has also made tie-ups with mobile phone manufacturers to sell mobile phones under the brand name of Vodafone. The company mainly operates with exclusive retail distribution and exclusive company owned stores. Nevertheless, the advent of technology and stringent competition levels has compelled the company to make their presence online. T hrough their online stores, the company sell their products; allow users to pay their bills etc. Some of the major competitors of the company are 3 mobile, Airtel, France Telecom and Xon Mobile, Telefonica Europe plc, Dutch Telecom among others (Hoovers, 2013). The net revenue of the company in the year 2012 was ?46.417Â  billion and the profit was ?6.957Â  billion. Furthermore, the total asset of the company as of 2012 was

Gender and Communication Essay Example | Topics and Well Written Essays - 1250 words

Gender and Communication - Essay Example According to her, sex differences in the modern society replicate and dole out the principle of "survival of the fittest" as demonstrated by Darwin. The utility of the book in serving the purpose of feminist thinking is various and it is a well-timed book,as the gender roles on contemporary campus are conflictedandoften contentious. The ultimate value of the book is its message to the students: "What genderandculturewill mean in the future is up to you."(Wood, 1995, p. 310) One of the most corresponding questions the present genderandcultureissue relates to theEqual Rights Amendment(ERA) and the question is if the once unsuccessful proposed amendment to theUS Constitution needs to be passed. It is most significant to ensure the equal rights to men and women in the modern world which gives foremost role to feminist ideas and in particular in America, the leading civilized nation of the day. The value of passing the Equal Rights Amendment(ERA) would have been far reaching as it sounds the material, pragmatic consequences of how women and men live, work, and interact, apart from being symbolic in nature. That is to say, ERA cannot be considered as a movement just for the sake of some constitutional rights. It had a wider application as it reflected the far-reaching question of cultural dominance in the modern society. "Like the suffrage campaign a century earlier," writes Rhode, "the ERA struggle presented issues not only of constitutional entitlements, but also of cultural dominance. The question was whose vision of women's destiny should prevail and on what terms." (Rhode, 1989, p. 63) Of course, the efforts of the ERA struggle aimed at material, pragmatic consequences in that its supporters wished to determine how women and men live, work, and interact. The ultimate result of such efforts would be that the women can enjoy equality and freedom along with men which will be supported by the constitution. However, the symbolic nature of the amendment suggests the real value of passing the ERA - the cultural question of the issue would be addressed at its best. It is important to comprehend that the actual intention of the constitutional interference in the form ERA was not to impose any ultimate changes in the existing power structure and a valid question needs to be clearly answered here. If the ERA would not necessitate any real changes, then what is the justification for opposing it Though it was initially presented with the utmost interest, the ERA incited intermittent legislative disputes and disagreement. Public opinion polls suggested that an unyielding bulk of the Americans supported the amendments, though many of them were not aware of its expected consequences. Significantly, this growth in the support for ERA was reasonable as well as ironic considering the governmental actions. In the background of the propagation of state and federal statues, executive orders, and judicial verdicts forbidding sex discrimination, the need for constitutional provision of equal rights of women was limited and so the logic in the opposition of ERA was limited as well. The opposition of E

What are the main differences between classical(or historical) realism Essay

What are the main differences between classical(or historical) realism and structural realism in the theory of International Relations Why are those differences relevant to the study of global politics - Essay Example Philosophers and thinkers such as Robert Gilpin and Kenneth Waltz have realized the shortcomings of Classical Realism in studying modern international relations. And thus a Neorealist Movement has been initiated to better evaluate and predict future international relations in the present context. Michael Charles Williams (2005, p.13) states ‘The first, and briefest, is simply to note that despite their declaration of fundamental divide between ‘classical’ and ‘neo’ realism, these thinkers (including Waltz) continue to claim the realist tradition as their own with remarkable consistency.’ There are a number of differences between views of structural realists and views of classical realists, although the aspects where both of them have similar opinions include the belief that nation-states are the most important actors in global politics; nation-states are basically rational; the interaction in the states is characterized by an anarchy and most im portantly, the pursuit of power affects the behavior of the nation-states. It was the Greek political scientist Thucydides who can be considered as the father of Classical Realism. The history of the Peloponnesian War which was written by Thucydides was probably the first example which showcased realist thought. A few of the basic tenets which were established by him included the beliefs that the state is the main actor in a war; the state is the entity which is solely responsible for its own security, progression and safety. However in the modern circumstance, it has been proved that the states do not subscribe to the idea of communal preservation as it did during the times of the Greeks. With the increase of cooperation and travel among countries, organizations which were more informal gradually developed. Hence it was more and more important for states to act in cooperation with other states, which can usually benefit both the

Environmental Groups Essay Example for Free

Environmental Groups Essay Environmental Groups Tiffany Tremaine May 2, 2011 Environmental Policies 310 Instructor: David Monda Environmental Working Group known as EWG is an Environmental interest group working to protect kids from toxic chemicals in our food, water, air, and other products we use every day. The mission of the Environmental Working Group is to use the power of public information to protect public health and the environment. EWG is a 501(c) (3) non-profit organization, founded in 1993 by Ken Cook and Richard Wiles. In 2002, we founded the EWG Action Fund, a 501(c) (4) organization that advocates on Capitol Hill for health-protective and subsidy-shifting policies. EWG specializes in providing useful resources (like Skin Deep and the EWGs Shoppers Guide to Pesticidesâ„ ¢) to consumers while simultaneously pushing for national policy change. EWG two main goals are to protect the most vulnerable segments of the human population—children, babies, and infants in the womb—from health problems attributed to a wide array of toxic contaminants and to replace federal policies, including government subsidies that damage the environment and natural resources, with policies that invest in conservation and sustainable development. Their research brings to light unsettling facts that you have a right to know. It shames and shakes up polluters and their lobbyists. It rattles politicians and shapes policy. It persuades bureaucracies to rethink science and strengthen regulation. It provides practical information you can use to protect your family and community. And because our investigations and interactive websites tend to make news, youve probably heard about them. EWG primary funding is donations, grants, corporations backing, as well as interest and support from every day people. The cost is whatever the member (supporter) would like to donate. There are many different ways to donate and the donations can either be tax right offs or not. EWG gives many ways to donate, credit card or check, and their supporters can either make a one-time contribution or pay monthly. The donation helps support EWG Action Funds Kid-Safe Chemicals Campaign fight for organic produce, get dangerous chemicals out of your food and water, and protect your favorite national parks from mining destruction. In 2009 and 2010 EWG have accomplished Toxic chemical reform, Energy policy, Banning BPA, Highlighting cell phone radiation risks, Shedding light on secret chemicals, Pushing for more effective sunscreens, Banning phthalates, Phasing out Deca, Protecting ground water from gas-drilling chemicals, Saving the Grand Canyon, and Fighting for safer tap water. EWG motives, viewpoints, and organizational features make them successful in the public policy arena. This Environmental Working Group is successful in the public policy arena. After researching just a couple of their accomplishments are in the public arena. References Z. Smith, 2009, The Environmental Policy Paradox, 5th Edition 1993, http://www. ewg. org/

History Of Brakes And Principles Of Hydraulics Engineering Essay

History Of Brakes And Principles Of Hydraulics Engineering Essay Landing gears are one of the most important parts of the aircraft and play an important role because it can make the aircraft run through runways and lands the aircraft to safety with the aid of the braking system and other systems. The modern brake system has been refined for over 100 years and has become extremely dependable and efficient. The whole draft talks about the hydraulic brake system. Modern braking systems are complicated and understanding the operation of a braking system requires specialized skills and training. Brakes are the most important feature of any modern transportation these days. The principles of brakes in a landing gear of the aircraft gave us the idea that making a simple hydraulic break system would be our main project. The content is designed to show the insight of the principles of operation of the hydraulic break, components and its functions. The advantages and disadvantages against different types of brakes and other terminology. :History oF Brakes: All cars need a brake system; therefore it has been present in the automobile since its invention. However, the technology of the components and the design of the brake system have evolved throughout the years. In the early days of the automobile, drum brakes were the standard. Drum brakes offered several advantages over other types of brakes. One of these was that the drum could keep out water and dust, materials that could damage disc brakes which were out in the open. The other, more important advantage was that drum brakes required drivers to apply less pressure on the pedal as compared to disc brakes. This was especially important in the days before hydraulic and power brake systems, both of which decreased the amount of pedal pressure needed. The next major advancement in brake technology came in 1918 with the invention of four-wheel hydraulic brake systems by Malcolm Loughead. It is interesting to note that Loughead was a member of the Lockheed family, a company known better for producing airplanes. The hydraulic brake system replaced the mechanical brake system that was in use at this time. The mechanical system had numerous disadvantages. It made it difficult to brake all the wheels evenly, often causing a loss of control. In addition, it required drivers to exert tremendous amounts of force on the brake pedal to slow the car. The hydraulic brake system multiplied the force that was applied to the brake, lessening the amount of force needed to be applied to the brake pedal by the driver. This system was first used in the 1918 Duesenberg. Its advantages quickly caught on and by 1929, four wheel hydraulic braking systems were standard equipment on most higher priced cars. It took a few more years for the feature to becom e common on lower price cars. As the speed of automobiles and their weight increased, better braking systems were required. The main problem with drum brakes is that the heat is not efficiently disbursed. The heat that is produced inside the drum does not escape easily since the drum prevents wind from drawing it away. However, disc brakes were open to the passing wind. This allowed the heat to be carried away which increased the efficiency of the brake. It is interesting to note that disc brakes were first used in 1902. However, their use was limited up until the 1950s since their efficiency was not required and they required more pedal pressure to operate. The reason for the higher pedal pressure is that disc brakes have no self-servo effect or no self-energizing capacity that the drum brakes have. The self-servo effect is caused by the forward motion of the car. This forward motion helps pull the brake shoe into contact with the drum. This helped lower the required pedal pressure. Now that their efficiency was needed and the hydraulic brake system multiplied the force applied to the brake pedal, disc brakes seemed to be the better alternative. Chrysler was the first to widely introduce the disc brake in its cars in the early 1950s. The system did not have much success. It seemed that the brake pressure required of the driver was still a little to great for the system to gain widespread consumer acceptance and therefore it was dropped. It finally took the failing automaker Studebaker to reintroduce the system in 1964. This time it saw much more success and in a few years, disc brakes were common on most new cars. One of the reasons that disc brakes were a success with the Studebaker and not the Chrysler was due to the development of the power braking system. Power brakes became common in the 1950s, after Chrysler had developed and dropped its disc brake program. The system assisted the movement of the piston in the master cylinder which meant that the driver needed to apply less peddle pressure to get the same braking effectiveness. Therefore, since ease of braking was no longer an issue, the adoption of the more efficient disc brake became widespread. Another development in braking systems came with anti-lock or anti-skid braking. With conventional braking systems, when the brakes are applied with enough pressure, the wheels will lock up. This results in a loss of steering effectiveness which may cause a loss of control. With anti-lock braking, the wheels do not lock up, allowing the driver to continue steering. Anti-lock brakes are not a new technology. They had been used in large aircraft since the 1950s and the British had used them in race cars in the 1960s. The first automaker to use this technology in its cars was Ford in 1969. It placed anti-lock brakes in the luxury Thunderbird and Continental Mark III. Today, anti-lock brakes are common on many new cars. : Basic Principles of Hydraulics: What is pressure? Pressure can be defined as the force per unit area and is expressed in Newtons per square millimeter (N/mm ²) or in bars and pounds per square inch (lbs/in ²) or p.s.i. in U.S. pressure. Formula: P = F / A Where: P = Pressure; F = Force; A = Area What is hydraulics? Liquids or fluids which are under pressure are usually used to transmit power through pipelines. The fluid power is converted into mechanical power by using rotary or linear actuators. What is Pascals Law? Pascals Law comprises a set of principles formulated in 1648 and states that pressure applied to a confined fluid at any point is transmitted undiminished throughout the fluid in all directions and acts upon every part f the confining vessel at right angles to its interior surfaces and equally upon equal areas. It defines the fundamental principle of power transmission by a hydraulic system. Figure 2: Pascals Law Pressure is created only when: The system is closed There is no air trapped in the system An attempt is made to compress the fluid Another important relationship in hydraulics is the area of the piston, the distance it moves, and the volume of fluid displaced. Formula: Volume =Area * Distance Fluid Compressibility: All liquids have a very high resistance to compression while air has a very low resistance to compression. Liquids used in hydraulic systems are also known as hydraulic fluids. Figure 3: Hydraulic fluid Bramahs Press: States that under a given load, the smaller the area it acts upon the greater the pressure produced and the greater the area under pressure, the greater the force available. Pressure = Load / Area Figure 4: Bramahs Press In an aircraft hydraulic system, Bramahs principle can be applied to the movement of different loads using actuators subject to one pressure. The figure above shows a large load and a small load being pushed by actuators having different piston areas. Bernoullis Principle : The relationship between the velocity and pressure exerted by a moving liquid is described by the Bernoullis principle: as the velocity of a fluid increases, the pressure exerted by that fluid decreases and as fluid decreases, pressure is increased. Figure 5: Bernoullis Principle Figure 6: Bernoullis principle also allows wings to produce lift Hydraulic Fluids: Hydraulic system fluid or liquids are used to transmit and to distribute the fluid to various units to be actuated. They are able to do this because they are almost compressible. If a number of passages exist in a system, pressure can be distributed to all of system by means of the liquid. Manufacturers of hydraulic devices usually specify the type of liquid best suited for use with their equipment, during working conditions, the service required, temperatures expected inside and outside the systems, pressures the liquid may withstand, the possibilities of corrosion, and other conditions. Figure 7: Types of hydraulic fluid Figure 8: Hydraulic Fluid (Aeroshell brand) Properties of Fluid: Fluids are incompressible They have a reasonable density with very little variation changes in temperature. Low rate of change of viscosity with temperature changes Large working range of temperature (-80 °C to +70 °C) Good Lubricating Properties It isnt harmful when in in contact (skin, hands) It doesnt foam Chemically stable with changes in temperature Good storage life Doesnt attack nor damage rubber. Fluid is preferably non-flammable Efficiency: Friction between the fluid and the walls of the pipes depends upon: The velocity of the fluid of the pipelines The bore, length and internal finish of the pipelines The number of bends in the pipelines and the radii of the bends The viscosity of the fluid What is Viscosity? It is one of the properties of hydraulic fluid. Viscosity is internal resistance to flow. Viscosity increases with a decrease in temperature. The knowledge of viscosity is needed for proper design of required temperatures for storage, pumping or injection of fluids. There are two related measures of fluid viscosity known as dynamic (or absolute) and kinematic viscosity. Types of Hydraulic Fluid: 1 Vegetable Based: (MIL-H-7644) is composed of a caster oil and alcohol. It is dyed blue. They are mostly used in older type aircraft. Natural rubber seal are used with vegetable base hydraulic fluid. This type is flammable. And the system may be cleaned with the use of alcohol. Figure 9: Vegetable based fluid 2 Mineral Base: (MIL-H-5606) it is processed from petroleum. It has an odour similar to penetrating oil and is dyed red. Synthetic rubber seals are used with petroleum base fluids. This type of fluid is flammable. They are used in common aircrafts and the precaution is damaging to rubber tyres. Figure 10: Mineral base fluid 3 Synthetic Base: (MIL-H-8446) This is one of the most commonly used fluid of this type. This fluid is of a clear purple colour or either dyed green. They are fire resistant. The seal material used is synthetic butyl Teflon and the precaution is of damaging to surface finishes. Figure 11: Synthetic base fluid These three types of fluids cannot be mixed nor any of them are compatible with each other.

Occupational Gender Segregation In British Labour Market Sociology Essay

Occupational Gender Segregation In British Labour Market Sociology Essay The essay will concentrate on the phenomenon of an occupational gender segregation that women continue to suffer in the labour market in Britain. Firstly this essay will look at some statistics surrounding women in the employment. Secondly, the paper will consider theories that try to explain the occupational segregation by sex. The essay will examined the neo-classical economic theories of human capital and rational choice. Moreover, the paper will evaluate if these theories stands up as an argument to reason the occupational gender segregation. Then the concept of patriarchy which is at the centre of feminist theory will be presented and appraised in connection with understanding the cause of occupational sex segregation. The last theory to be assessed in relation to disadvantage experienced by women in the labour market will be the idea of preference theory based on Catherine Hakims study. Despite over forty years since first Equal Opportunities legislation has been introduced, labour market in the United Kingdom is marked by the sexual segregation in occupations that women so often experience. Labour Market Statistics( 2010) highlights that 42.8% of female employees work in part-time jobs to compare with 11.9% of their male counterparts and 74.4% of all employees in part-time jobs are women; thus part-time jobs tend to be seen as womens work. This generates financial consequences for women. Recent survey by Annual Survey of Hours and Earnings (2009, p.5) illustrates that the full time gender pay gap is at 16.4% and the part time gender pay gap is at 13.2%. The Equal Opportunities Commission (2006) estimated that the gender pay gap would lose a woman working on full-time basis a cumulative amount of  £330,000, or  £210,000 after taxes over her life. Labour Force Survey (2006, p.5) also points out that women predominantly work in service occupations whereby men most ly work in management occupations and in professions that require high level of knowledge and skills. The neo-classical economic theories of human capital and rational choice represent a prominent proposition that attempts to clarify the reasons behind occupational sex segmentation. (Blackburn et al., 2002, p.515) The rational theory suggests that employees and employers behave sensibly in the labour market. Thus, people decide to invest in their qualifications and gain work experience in order to obtain the highest level of income possible after assessing the level and quality of their human capital and existing constrains to enter particular occupation (Anker, 1997, p.317). Furthermore, employers look for the highest return possible by increasing productivity and reducing costs. However, the rationality of employers actions may cause unequal treatment of women in employment sphere (Kirton and Greene, 2005, p.55). According to human capital theory, women entering labour market offer lower level of knowledge and skills, and less suitable qualifications that employers are looking for compare to men partly due to inequality women experience within education system (Haggerty and Johnson, 1995 p.212 and 216) and partly because women are predominant child carers and are solely responsible for home activities (Anker, 1997, p.317). Moreover, women obtain lower level of work experience than their male counterparts due to temporary or permanent exit from the labour market to look after their youngsters and households (Kirton and Greene, 2005, p.55). Neo-classical theories indicate that house duties make women often to opt for a part-time work, a full-time job that does not require much effort and energy (Blackburn et al., 2002, p.517). Therefore, female workers are often regarded by employers as less committed and less professional (Epstein et al., 1999 in Hardill and Watson, 2000, pp.21-22). In accordance with Polacheks theory, women usually select occupations that do not carry severe penalties for short-term breaks that women take to care for their children and homes (England, 1982, p.363). Furthermore, the employers often link female employees with higher indirect costs, which the most known is maternity leave. It is said that women are more likely to be late or absent at work than men, possibly due to home responsibilities (Kirton and Greene, 2005, p.57). The women are often associated with high level of turnover as they often quit their jobs after childbirth or in some cases after getting married (Anker, 1997, p.317).Thus, according to Becker (1971 in Anker, 1997, p.320), employers are rational when they abstain to employ women in order to avoid higher indirect costs. Despite of neo-classical theories contribution to explaining occupational sex segregation, there are some issues when these theories are the only one considered. Evidences have indicated that womens participation in employment has risen in Britain since 70s (Kirton and Greene, 2005, p.60). Labour market statistics (November 2010, p.3) indicates that recent women employment rate stands at 65.7% compare with just 56 % in 1971(Office for National Statistics 2009).An introduction of house appliances such as washing machines, cookers and microwaves has decreased significantly the time required to perform certain house activities in recent decades (Bowden and Offer, 1994, p.728). Moreover, recently more women are force to work to sustain themselves and their children due to a higher proportion of single parent households (Buvini, 1995 in Kirton and Greene, 2005, p.60). Census (2001) statistics have indicated that 90.5 %of households in England and Wales are headed by single women. These ch anges indicate that women have increased their work experience and in this way they have enhanced their human capital (Kirton and Greene, 2005, p.60). Considering the human capital theory these changes should enable women to enter occupations. However, women still face barriers to enter those occupations (Anker, 1997, p.320), and the reason for that is not explained by the economic theories. In accordance with economic theories, lower level of income achieved by women is fair as their level of human capital is much lower than that of the male workers. However, pay inequality between men and women is much higher than would be anticipated based on human capital reasoning (Treiman and Hartmann, 1981; World Bank, 1994 in Blackburn et al., 2002, p.517). Furthermore, womens pay inequality is not only bounded to women with children. There are many professions which also badly reward single women. Although rational choice theory explains that there is a belief that all women will have children, recent researches have highlighted that more and more women are fully dedicated to their careers and decide to have no children on their own (Browne 2000; Franks 1999 in Blackburn et al., 2002, p.519). When looking at indirect costs, they are perceived to be higher for female employees than their male counterparts; however, the evidence has shown that the rate of absenteeism and turnover is very similar for both genders (Anker, 1997, p.319). The argument of human capital theory that women traditionally choose professions that are not costly when suspended for a short-time (Watts and Rich, 1993, p.60) is disapproved by England (1982). The evidence England has put forward indicates that professions with a high rate of women do not necessary carry lower penalties for short-term breaks from work than professions with lower rate of women (England, 1982, p.365). The neo-classical theories arguments applied alone offers just limited explanation for occupational sex segregation. Kirton and Greene (2005, p.62) have put forward questions that the economic theories do not explain; why do certain social groups on average come to the labour market with lower levels of education and in what are seen as less relevant subjects? Why is housework and childcare and elder care almost always the sole responsibility of women? The gender theory concept of patriarchy should fill the gaps that exist in economic theories discussed earlier. According to Hartmann (1976, p.152-3), occupational gender segregation is a result of the phenomenon of patriarchy. This concept is concerned with a social situation where women are in subordinate position and are dominated, exploited, and undermined by powerful men (Bender L., 1988, pp.5-6); thus it seems to be intended as an explanation of vertical segregation (Blackburn et al., 2002, p.521). Women around the world are generally perceived to be housewives, and men to be main breadwinners in households. This might explain why women are solely accountable for most of the house activities and childcare (Anker, 1997, p. 324). Due to patriarchal system, women joining labour market are affected by their free house work; their incomes are perceived as extra money added to a primary incomes of their husbands. This in turn stimulates the gender pay gap that exists in the United Ki ngdom (Kirton and Greene, 2005, p.64). The fact that women occupy subordinate positions and perform house duties solely might explain why women enter the labour market with lower levels of education and are more likely to obtain qualifications that are less relevant to the labour market as it is believed that women have a lower desire for qualifications that are appropriate to labour market (Anker, 1997, p.324). Although the patriarchy theory is indented to comprehend the concept of occupational sex segregation, many scholars have highlighted some limitations when considered separately. Walbys claim that men have usually been successful in excluding women from the better work (1986,p.248) is disputed by evidences seen in the British society where many women work in better professions, and have better working and living conditions than many of their male counterparts (Blackburn et al.2002, p.521) The patriarchy theory reasoning is also looking bad when we take into consideration recent developments in the labour market, where shrinking of the male trades (such as mining, steel and docking) and the expansion of the service sector has favoured women more than men. The evidences have shown that in some parts of UK women account for most then 50% of the entire workforce (Browne, 2000 in Blackburn et al., 2002, p.521). The preference theory is a connection between gender theory of patriarchy and Goldbergs (1973, 1979, and 1993) biological theories. Hakim (1996 in Crompton and Harris, 998b, p.144) argues that men are more ruthless and ambitious than women due to higher testosterone levels in their organism. She presents the evidence which indicates that male labour market dominance is strongly supported by both genders. Furthermore, Hakim believes that women are not the same and they differ in relation to their family and work commitments (Blackburn et al., 2002, p.523).Their choices between job and home are not limited by any significant restrictions (Hakim in McRae, 2003, p.318) but are based purely on their preferences. Hakim (2002, p.434) assigns women to three groups. The first group involves the work-centred females who are highly committed to their jobs. The second group are the home-centred women. Women belonging to this group are devoted to their families and prefer to stay at home (Blackbu rn, 2001, p.523). The third group includes the adaptive women who juggle job and home or women who have no idea where their careers are going (McRae, 2003, p. 318). Hakim (1996, p.211) suggests that male solidarity wins because women dither, because they are swayed by the dominant male voice and also because women are divided in their preferences and interests. Thus, the interplay between womens differences, an argument of patriarchy theory of male domination and womens diverse priorities explains the womens employment position in Britain (Crompton and Harris, 1998b, p.144). Hakim (2002, p.435-7) suggests that only small proportion of women are fully concentrated on their careers or families. Large majority of females integrate family and work without fully committing to either (Hakim, 2002, p.434). This view is supported by evidences that have shown that only 10% of first-time mothers remain in full-time work where 90% of mothers mix periods of full-time and part-time work or leave the labour market permanently (McRae, 2003, p.322-3) However, preference theory also has some deficiencies. Blackburn et al. (2002, p.525) disagree with an argument that womens choices are not limited by any constraints. They point out that concerns such as possible income and childcare costs have a great impact on women choices that might be far from their preferred choice. McRae (2003, p.333) suggests that the evidences introduced in her paper shows that women are not as diverse as suggested by Hakim in their choices in regards to their work and family lifestyle but they are different in their capacities to act on those preferences. These evidences are clashing with an assumption of preference theory about female heterogeneity. This concluding part of the essay offer some general conclusions about the applicability of the theories analysed in this paper for the reason behind the occupational gender segregation in Britain presented by statistical data. Discussed in the paper theories of neo-classical, patriarchy and preference have been very useful to understanding why women experience disadvantage in the labour market. They have offered different and sometimes contrasting arguments. Thus, the main argument of human capital theory is that women are disadvantaged due to their lower level of education and work experience which is a product of inequality in a schooling system and sole responsibilities for home and children. Contrary to human capital theory, preference theory has argued that women choose to be committed or uncommitted to their work careers and there are no major constrains to prohibit women from joining the labour market. On the other hand the concept of patriarchy has highlighted that male domi nation over women in societies is the main reason behind occupational gender segregation. Despite their great value to comprehend the cause of occupational segregation by sex, all of these theories are flawed to same degree and neither should be considered separately. To fully understand the reason for women disadvantage in the employment relationship, there is a need to bring neo-classical, patriarchy and preference theories together.

Audrey Hepburn :: Biography

Audrey Hepburn was loved all over the world and was a very influential, successful actress. She was known for acting, modeling, and dancing. Many women in the world looked to Audrey as their idol. She was influenced by many things that happened during her early life. In Brussels, Belgium Audrey Kathleen Hepburn was born on May 4, 1929. As an infant she almost nearly died from a case of whooping cough because her mother did not believe in doctors she believed in prayers only (Gitlin 1). Audrey was different from a lot of kids when growing up she was a shy, but had a wild imagination. She imaged a fairly castle with nature’s wonders of trees or bushes (Gitlin 3). Hepburn attended an academy for girls in Kent from 1935-1938 (Audrey Hepburn). Audrey and her mother, Ella, were abandoned by Audrey’s father because he was so involved with the Fascist movement. He was very motivated by his increased political passions (Gitlin 6). Audrey’s Grandparents took her and her mother fifty miles southeast of Amsterdam and helped then through the hard time of Audrey’s dad leaving them. After some time had passed on Audrey’s father, Joseph moved to London and asked for visitation rights (Gitlin 6). In 1939- 1945 Hepburn traine d in ballet in Arnhem Conservatory. Audrey became so well at doing ballet in 1944 she danced for groups of people to collect money for underground movement. Later she said, â€Å"The best audience I ever had made not a single sound at the end of my performance’’ (Audrey Hepburn). While attending boarding school, World War II broke out but Audrey focused on ballet. Ella did not feel safe in their location because of the war. The two of them relocated to Holland but soon no country will be safe in Europe because of the German attack (Gitlin 8). Ella and her daughter had to be separated during the war for a while because of all the danger zones. One of the last planes was traveling from England to Holland and they managed to make it. This was the last time Audrey would ever be able to see her father again because of his conversions to Nazism was complete (Gitlin 8 ). Audrey was able to enroll in Arnhem Conservatory of music and dance during this hard ship. The school wasn’t the best in Europe, but they did help her out with her posture and flexibility.

Packaging :: essays research papers

Successful and Unsuccessful Packages   Ã‚  Ã‚  Ã‚  Ã‚  Budweiser package and Foster package does more than they contain and protect products. They also tell their great deal about the people from different countries that buy the products, as well as the people from different countries who sell the products. In addition, both packages are made in different countries, and both packages have differences and similarities.   Ã‚  Ã‚  Ã‚  Ã‚  Budweiser package is manufacture in America and contains various bottle sizes and various can sizes. Budweiser bottle is small and easy to hold and the cap is easy to open. In addition, it is made in thick glass so when it drops from the knee down it does not crack, and it ¡Ã‚ ¯s appearance is attractive to people. Budweiser can is made in different beer quantity from 6 ounces to 24 ounces. Moreover, it encloses different item quantity from case of 6 to case of 24.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, Foster package is manufacture in Australia and contains one bottle size and one can size. Foster bottle is large and hard to hold and it is hard to open. In addition, it is made in thin glass so it ¡Ã‚ ¯s easy to break when it drops. Foster can contains only one beer quantity, which is 6 ounces and doesn ¡Ã‚ ¯t enclose various options to meet people preferences. In addition, Foster only has one item quantity, which is case of 6 that most people prefer case of 24. Budweiser package is a successful selling product in America because the price of the products is affordable to buy and it on advertisement (billboard, radio, and TV). In addition, the company and the product are popular to US citizen. Besides, Budweiser alcohol level is low around .02, which most American prefers that level of alcohol to be. For example, in New York Time Magazine say most American like to drink Budweiser because they say it tastes better and the alcohol level is no t dangerous for driving. On the other side, Budweiser package is a failure in Australia because it considers a foreign product and Australian prefers to have higher alcohol level.   Ã‚  Ã‚  Ã‚  Ã‚  Foster package is a failure in the United State for the reason that it ¡Ã‚ ¯s a foreign product and doesn ¡Ã‚ ¯t meet US citizen preferences. In addition, it contains lack in advertising and contains high alcohol level. Besides, Foster company and products are unpopular in the US, so the percentage of selling the product really low.

A Teacher Affects Eternity :: Teaching, Education, Admissions

A Teacher Affects Eternity As graduation was approaching, the question running through my mind was, "What am I going to do with my life?" I knew this was an important decision, and I wanted to make sure I made the right one. I knew that I wanted to attend college, but I was debating between Physical Therapy, and Education. In making this decision, I reflected back to my Junior year in high school, when I tutored a Kindergarten class. I hadn't realized the impact that these ten kindergartners had made upon my life. With their cute sayings, their many hugs, and the excitement on their faces when learning something new; helped me to decide that Education is what I wanted to do. When I enrolled into college, I realized that becoming a teacher is a very important task. Teachers are forming the mold of future doctors, lawyers, teachers, and much more. When I become a teacher I want to portray positive characteristics that will be beneficial to my students. I want to be the type of teacher that shows compassion toward my students. I feel to portray this characteristic I must know each of my students learning capabilities, and what kind of learning strategy works for each child. I feel it's my job to make sure that my classroom is a safe haven for each child. I never want one student to be excluded. I feel being excluded would make coming to school a very terrifying experience for the child, and I want to make my classroom comfortable for everyone. I want to always go the extra-mile to help my students, and I want them to feel that if they have a problem they can always come to me for help. I want to be the teacher who offers daily encouragement. I feel encouragement is imperative when dealing with children. I feel they need encouragement so that they know they can accomplish anything they set their mind to. I want to be the teacher who makes phone calls home to parents to tell of the accomplishments that their sons/daughters are achieving. I feel that giving encouragement will make my students work harder, and they will be more successful.

The Definition: Marketing Management

Marketing is not Just about advertising and promotional work. People perceive it as such because promotional work, whether it be advertising, PR or sales promotional activity, is often the most visible part of a marketing team's effort to the outside world. The second myth that needs dispelling, one most people, even those who work in business often believe, is that marketing is Just a function of business that merely churns out 4 Develop your marketing skills products, free gifts and advertising matter from employees who work in the marketing department.However, marketing is much deeper and significantly more profound than this. If marketing is used and truly understood and implemented erectly in a business, it becomes a philosophy, a way of doing business – a whole approach, which should and must permeate throughout an entire organization. Hence, marketing is everybody responsibility, not Just the specialist marketers who work in the marketing department. Why is it everybody responsibility? Well, think about it logically. How many times have you phoned an organization and been cut off, or not spoken to in a professional manner, or not been given the answers you deserve?How many times have you visited organizations as a customer and your feet stick to the floors because they haven't been cleaned ropey, or you meet staff who haven't been trained to deal with questions and queries? The reason marketing is everybody responsibility is quite simple, yet incredibly important – it is because we all play a part in creating the ‘customer experience'. So – what actually is it? If one word had to be chosen to encapsulate the central focus of marketing it would be ‘customer'.Marketing is about understanding who your customers are, being able to anticipate what they require now and in the future and, ultimately, satisfying their every need. All the work your organization undertakes not Just the marketing department) should therefore be crea ted and implemented to serve the customer. The definition put forward by the Chartered Institute of Marketing (see wry. Jim. Co. UK) is a sound one; it describes marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably.This definition is useful in understanding the key facets Marketing: separating fact from fiction 5 of what marketing is truly all about as it is direct, concise and almost every word means something that is critical to understanding exactly what the marketing philosophy entails. The first three words of this definition are particularly important in understanding marketing. First, marketing is now seen as being of senior management importance, being strategic as well as tactical and operational.For it to be truly embedded into the culture and heart of an organization, it needs commitment from top management, and in many organizations today a marketing director will be on the board to lead the organiz ation forwards with a marketing-based awareness. Secondly, marketing is a process. There is no clinical start and end. It isn't linear. It's continual – a process – it never stops or ends. As the world changes, so do our customers, hence our businesses adapt and evolve to move with the times. Before we can satisfy the customer we must truly understand who they are as well as we possibly can – we must identify them.Marketing isn't Just about the here and now either. It is also about the future. Marketers must ‘anticipate' customer wants and needs. Why? Again, think about it logically. It may take your organization years to develop a new product (or service) and launch it into the market. Therefore, you must think into the future in terms of the customers' desires and needs and not Just their rent requirements. If your organization can identify and anticipate customer requirements, you can move to try and satisfy them. But, once again, there is an added comp lication. Most organizations have limited resources: financial, staff, equipment, etc.Therefore, an organization must seek to satisfy its customers efficiently (with as little wastage as possible) and profitably. However, now more than ever, business activities should also be undertaken and managed in an ethical and socially responsible manner. 6 Develop your marketing skills The marketing concept Your organization's most important ‘asset' is your customers. Irrespective of whether your company is a product- or serviceable organization or indeed a charity, you must place the customer at the heart of all the decision making and planning (not just the marketing) decisions.Where customer needs drive all the business decisions a marketing philosophy has been truly adopted and implemented. This is generally known as the ‘marketing concept'. This can only be achieved by entering into regular, honest dialogue with your customers. Every time you receive customer feedback your or ganization grows stronger, as shown in Figure 1. 1 . Communication Client Supplier Time Figure 1. 1 Healthy dialogue with clients benefits all parties An organization that adopts the marketing concept into its business practices is therefore said to be ‘marketing-oriented'.Marketing: separating fact from fiction 7 Are all organizations marketing-oriented? Unfortunately not! There are a number of different business orientations that organizations tend to follow. Have a look at them below. Production orientation This is where the managers are focused not upon the customer but upon production techniques, reduced costs and efficiency issues. Typically it involves high volume, low margin business with low R&D or innovation. To use an analogy, if China were a company, it would be production-oriented. Is this approach to running a business incorrect?Not necessarily, but it is very inward-looking. What if the market, competition and customers change? How will an organization following this nonworking approach know to change accordingly? In reality, it probably wouldn't, which is a major disadvantage of this approach if adopted in today's highly competitive, fast-paced marketplace. Product orientation This is where an organization focuses upon the product it produces: the features, quality, cost and brand, etc – not the customer. Typically these companies look to augment existing products or improve on competitors' products.Again, is this a suitable approach and philosophy for running a business? Well, yes, for some. The Apple pod is a simply brilliant concept but many of its components have existed for decades (displays, hard disks, etc) and it wasn't the first AMP player to market. The Virgin organization has had huge success at taking on major players in new markets and doing it in its own Virgin way. That said, Virgin and Apple are exceptions to the rule and most product-oriented organizations adopt an inward focus at their own aril!Again, it has to be acknowledged that even with an inward-looking 8 Develop your marketing skills approach to running a business, the product may be successful initially, but what if newer, more innovative and competitive products appear in the market? What if the initial customer response to the new product is negative? Will product-oriented businesses be best positioned to respond? Arguably not. Sales orientation This approach is where an organization introduces sales techniques to sell its products; basically it sells whatever it produces.This approach became popular in the asses, when customers ere starting to be given a choice of products and services – in other words, when competition started to really appear in the marketplace. Hard-sell techniques were often used in this approach to help persuade the customer to buy one particular product or service rather than that of the competition. A useful approach? Yes it certainly can be but again, organizations must be cautious if they use this sole approach today. A more enlightened example of a sales-oriented company is Dell.Anyone who takes a subscription, say, to The Times can't help but notice Dell's massive investment in advertising. Hundreds of days every year there are half- and full-page ads, not to mention ads on TV, radio and other media. A straw poll of our classes over the last few years has never failed to produce a cluster of students who have bought Dell machines. Dell didn't invent the PC, it's probably not the cheapest unit in the market but you have to go a long way to find a company that advertises its PC's more effectively than Dell. These orientations are summarizes in Table 1. . The benefits of being inordinateness By embracing the marketing concept and placing the customer at the heart of all planning and decision making you should Marketing: separating fact from fiction 9 Table 1. 1 Attributes of different orientations Orientation Nature Motivation to change Marketing activities oriented Production Stack ‘me high sell ‘me cheap – high volume, low margin, risk, D and innovation Internal Take share by cost leadership Yes Often target late majority and laggards (see Chapter 5) No Product Add to existing ideas. Some tailoring of product offer.Medium volume, occasionally high margins Look to improve on internal or external rivals Target early adopters and niche markets Sales We sell what we produce. ‘ Not necessarily the iris nor the best. Can take large market share Look to take share from competitors by having higher Single transactions Heavy reliance on promotion – some use of mass media, others through sales teams. Strong branding We sell what our customers want'. Often end up market leaders. Seek to innovate with products and services External Seek to identify customer needs that aren't satisfied by rivals and provide solutions. Evolve relationships Heavy reliance on market research. Promote loyalty schemes. Seek to sell benefits and add value customers 10 Develop your marketing skills Profit Market hare Customer Satisfaction Loyalty Retention Word-of-mouth Staff Job Relations Rewards Figure 1. 2 Benefits of adopting a marketing orientation attain a number of key advantages, as shown in Figure 1. 2 and listed below: increase in market share; increase in turnover; increase in profitability; increase in customer satisfaction; increase in customer loyalty; increase in the number of new users; creating a competitive advantage.Put quite simply, if you continually give customers what they want, the chances are that they will come back, time and time again to purchase your product or services, Hereford enhancing sales, turnover and profitability as well as gaining customer satisfaction and loyalty. Satisfied customers tend to not only return to purchase for themselves once again, they also tend to tell their friends, families and colleagues. Conversely, if they Marketing: separating fact from fiction 11 have a poor experience, t hey tend to tell even more people about it! Why does my company need to be marketing-oriented? Consider the world we live in today.For many organizations, the marketplace is a difficult, dynamic, dangerous and highly competitive place to be. To be more successful, your organization must be externally focused, not Just internally focused upon production techniques, products and sales issues. A much wider view is needed. You certainly need excellent production techniques, products and sales initiatives but an awareness of the customer and other factors at play in the wider environment is paramount. Wherever and whenever you see changes in the market or environment, you must change and adapt, otherwise you risk being left behind and could suffer quite serious repercussions.Many organizations develop a tunnel-like vision to their business activities. This condition is often referred to as ‘marketing myopia' – a short-sightedness that can often result in the loss of customer s and eventually loss of the business. Nowadays many academics and practitioners subscribe to the view that the business environment is changing at such a rate that we're all working in permanent turbulence and our planned strategies have little chance of reaching their intended goals without deflection.It is easy to get ensnared into analyzing and crunching sales and market share figures, focusing upon staffing issues, buying in new capital equipment and other such internal matters. However, one of the central issues to developing a marketing philosophy and culture throughout an organization is to place Just as much emphasis on external matters. Why focus upon the customer and not concentrate on core organizational strengths? Simply put, it is the customer that purchases products and services from an organization in exchange for money.This 12 Develop your marketing skills exchange process brings the organization and the customer together. If customers have a positive experience wit h the product or service, or with the overall experience, they will tell their family, friends ND colleagues, and if they have a bad experience the chances are that they will tell even more people about it. This applies now more than ever with the advent of the internet. Web 2. 0 has seen an explosion in the number of user websites (see whim. Midi. Com), blobs and social network sites such as Faceable.In 2007 Catbird re-launched its Wisps bar as a result of a campaign on Faceable for bringing it back. Good for Catbird for monitoring the external environment. As electronic exchanges can bring the two parties together, a relationship is formed and many marketers today try to capitalist upon that initial relationship by finding UT as much as they can about the customers and their needs. Customers are also constantly changing and technology is enabling quicker, easier decision making – for instance by using cost-comparison websites such as Keelson or Precompiled. Mom. As customer s change, their desires, needs and wants also change and if an organization doesn't change and adapt with them, the chances are that they will dissatisfy the customer and start to lose their customers to the competition. Another myth that also requires dispelling is that the whole marketing effort is only used by large organizations with huge budgets. On the contrary, it can be argued hat the marketing philosophy is even more important for a small business to engage in than it is for a global or multinational player.Small businesses don't have the low cost base or the huge pool of investment funds that are available to a large business. However, they often have an advantage in their ability to move much closer to customers, to form a strong alliance with them and make them feel incredibly important. They can also move flexibly and quickly with changing customer needs and market dynamics. Therefore the marketing philosophy can be embraced and implemented in any size or type of organi zation.Indeed it's worth reiterating that irrespective of your organizational size or type, it is imperative that you monitor the external forces that can impact on the customer. Marketing: separating fact from fiction 13 What are these external factors? Basically, as the world constantly evolves and changes, so customers change what they require. Organizations that don't adapt and change with the times are often those that eventually have to fight for their very survival. Marketing is about not only satisfying customers but delighting them. It's about adding value, quality and innovation to their experiences but in an ethical and

Marketing Paper Heineken Essay

Heineken is a Dutch beer beer makery come with, which was shewed in 1863, when Gerard Adriaan Heineken bought a sm tout ensemble beer makery in Amsterdam called The Haystack. In 1900 the union came up with it nowadays famous atomic number 23-point star. In 1914 the come with began broa retreating, starting with the carrefourion of their avow bottled beers. By 1914 the comp whatever was un teammateable of the intimately loved import beers in the fall in States.From nearly 1948 Heineken began promoting their beer on a full-size scale. With slogans as Heerlijk helder Heineken ( signification Delicious clear Heineken) and cracking people bring home plate Heineken. In 1968 Heineken comes up with an innovation that testament be riding ha musical com government agencyd for oer 30 years, the place with an attached draft pipe. This mien an server sole(prenominal) has to connect the barrel from the outside. In the analogous year Heineken similarly manoeuvres oer the ir rival ships community Amstel.However, Amstel al poor foring watch eitherwhere its deliver identity and they leave behind two follow diametric strategies. In the azoic 1980s Heineken is available in cxlv countries around the cosmos. After the fall of the surround in 1989, Heineken provide even expand further into Eastern europium. For subject, Heineken acquires Brau Beteiligungs A.G. (BRAG), in two hundred3. Until now, that is quiesce the largest acquisition in Heinekens history. In 2005 Heineken comes up with an innovative system that would simulate over the grocery stores once to a spectacul ber extent The movable Heineken Draught keg.In 2010 Heineken is active in clxx countries and still trying to expand. They attain one hundred twenty breweries globally, and employ 54.000 people. In the 120 breweries Heineken owns, Heineken brews more than 200 disagreeent kinds of beers and ciders, Heineken bonus beer organism the nearly famous one.In Heinekens Annual Report of 2009 Heineken has say that 18 percent net reaping in net profit. They reported tax income of 14.701 million their net profit was 1.055 million. Their receipts of 14.701 million came from a consolidated beer account hand of around 125 million hectoliters.1Heineken N.V. and Heineken fitty N.V. Stock ex multifariousness and solicitude final ca purposeHeineken N.V. and Heineken be bigings N.V. ar roughly(prenominal)(prenominal) represented on the Stockexchange arguing. Heineken Holding holds 50.005 % involutioningness in Heineken N.V. FEMSA holds a 9.245% use up in Heineken N.V. The free float interest in Heineken N.V. is 40.75%.Larche Green N.V., is wee-wee by the Heineken family for 88.75% and by Greenfee B.V., which owns the remaining 11.25%. Larche Green N.V. holds a 50.075% interest in Heineken Holding N.V. FEMSA holds a 14.94% interest in Heineken Holding N.V. Free float interest in Heineken Holding N.V. represents 34.94%.2We have coiffure a stock exchange and management scheme in addition A.Products, geographic commercializes and market place PositionsAs Heineken brews around 200 antithetic kinds of beers and ciders, we leaveing first assign a couple of recognizable range take in. However aft(prenominal) that, we depart commission on the Heineken agio Pilsner, or Heineken aid atom. We bequeath differentiate on the reward component because differentwise our makeup testament sire to elaborate.ProductsHeineken close famous grease is Heineken Premium Beer. Below I will mention opposite patsy names that Heineken brews in their breweries. I chose to name the ingatherings they brew in horse opera europium this is impu control board to the event that Heineken is atomic number 63s largest and leadership beer brewer.In Europe the most brewed beers and ciders that Heineken brews atomic number 18 Heineken Amstel Desperados Gsser Strongbow EdelweissFor a join overview of all the beers that Hein eken brews in the worlds, you lav shout out http//www.heinekeninternational.com/ reapings_ shuffles_ notes.aspx For the relevance of this paper, it is non necessary to name all these blades.Geographical foodstuffsBelow you will find a remand with the geographic diffusion of consolidated beer mickle, this is off al of the beers and ciders Heineken brews in the world. In thousands of hectolitres3 2010 % westerly Europe 45,394 31.1 Central and Eastern Europe 42,237 29.0 Africa and the heart and soul East 19,070 13.1 The the Statess 37,843 25.9 Asia Pacific 1,328 0.9 Consolidated beer volume 145,872 100 The subvention element is listed below. segment Volume Percentage Western Europe 7,600 29,3% Central and Eastern Europe 2,800 10,8% Africa and the inwardness East 2,100 8,2% North and South the States 9,000 34,7% Asia Pacific 4,400 17,0% Total 25,900 100% Market positionsWestern EuropeIn Western Europe Heineken is market leader in countries including The U.K., T he Netherlands, France and Italy. Heineken is the number two as beer brewer in countries such as Belgium, Finland, Ireland, Spain, Portugal and Switzerland. Western Europe is a proudly important segment for Heineken as a political party, Europe as a whole has about(predicate) 850 million inhabitants, and together they be eat 40,1 percent of the make sense pension segment, on clean altogether the Americas be drinking more insurance grant beer.Central and Eastern EuropeIn Central and Europe Heineken is also the largest beer brewer. universe the market leader in some(prenominal) countries Heineken brews 42.237 million liters of consolidated beers and ciders. The volume of Premium beer however is slightly low, whole 10,8 percent.Africa and the gist EastHeineken is becoming more and more serviceful in countries in Africa, by and by starting the Heineken Africa Foundation the brand has become highly popular in sub-Sahara countries. over cod to the high population of expatriates, Heineken is able to wander exchange agio beers in Afri give the gate and midriff Eastern countries.North and South AmericaThis is the only segment Heineken does non own a market leading position. Heineken does wonder number two positions in Mexico, Brazil, chili con carne and Argentina. In 2010 their position was streng indeeded afterward buying FEMSA.Asia PacificThe Asian market has been suppuration for multiple consecutive years. Heineken holds watertight positions in Thailand, Vietnam, Australia, New Zeeland, Singapore and Taiwan. The fact that Heineken is a strong brand in Singapore is because of the earlier mentioned reason, the reason creation expatriates.Cultural issues affecting HeinekenWhen researching cultural issues, we judgment of a eluding we had to channel with in the deviceetary Management II course. This case dealt with expatriates in Saudi-Arabian-Arabian Arabia. The common flavour in Saudi Arabia is the Islam their holy book is the Kora n. The Koran statesRegarding Alcohol The Holy Quraan states They pick out Thee concerning Wine and Gambling, Say In them is great blaze, and some profit, for men alone the sin is greater than the profit. (Surah Al-Baqarah219)This pith that all Moslem people should refrain from alcohol. The fact that Moslem people should refrain from alcohol makes it laborious for Heineken to find a market in Saudi Arabia for Heineken beers or other ciders containing alcohol. However, Saudi Arabia is a body politic in which a lot of expatriates live and work. Expatriates argon (mostly) western people, who do live according to the Koran. This marrow that these expatriates ar able to drink a beer after work. The fact that this is able for expatriates makes it easier for Heineken to address their brews in countries such as Saudi Arabia.However, this is the kind of problem Heineken mostly has to deal with. These kinds of problems be not hard to solve. We were not able to find more problems, only those that ar similar to the problem we depict above.We can leave off that Heineken is a truly large MNE, Multi National Enterprise, however, we have not jet reviewed Heinekens current effect. In the by-line section of our report we will analyse the performance of Heineken N.V. over the farthest fin years. accordingly, will balance their financial performance against another large brewers performance, namely SABMiller.Revenue (Change in % of the year before) Heineken SABMiller 2010 9.7% 4% 2009 2.7% 6% 2008 27.3% 15% 2007 6.2% 22% 2006 9.6% 19% In this table the harvest-home of the revenue is reviewed since SABMillers total revenue is more than Heinekens. Although Heineken unploughed suppuration their revenue in the last fin years, their enemys revenue kept growing as wholesome. SABMiller generated even a bigger growth of their revenue compargond to Heineken. in that locationfore we can state that although Heineken has increased their revenue in times of financial crisis, this does not imply that the performed extraordinary well comp ared to their competitors. check to John Hagel III, John Seely Brown and Lang Daviso in their blog article on The better(p) Way to Measure Company exploit (2010), the return to equity ratio is not the best way to measure caller performance. A different view is the one from the shareholders since ROE focuses on the net income per share, it is a genuinely(prenominal) commonly used elbow room to measure troupes performance by shareholders. Therefore, this method is used in this paper and if we would use other methods our paper will become to elaborate.Concluding from this table we can state that Heineken performed better over the last five years then one of its main competitors in term of devolve on Equity. ROEs in the midst of 15% and 20% are considered desirable Heineken met this standard very well. Although SABMiller is not coping with a low Return on Equity, they are nevertheless unavailing to meet that standard. ROE (Return on equity) Heineken SABMiller 2010 14,1% 12,6% 2009 19,7% 13,4% 2008 22,7% 12,2% 2007 20,7% 12,5% 2006 18,6% 11,5% To summarize, two Heineken and SABMiller maintained a high level of growth over the last five years their revenue kept growing. disdain both companies kept growing their revenue, a look at the Return on Equity ratio shows that Heineken is more gainful then SABMiller. It is save to state that Heineken has financially performed well over the last five years.International market segmentationInternational market segmentation can be described as the process of dividing the inbuilt market into smaller market segments. jibe to Hollensens Essentials of global trade (2008) thither are 4 stairs a company has to take while segmenting the full market, these whole steps can be found in appendix B. In this section, Heinekens international segmentation strategies are discussed following these four steps.Hollensens first step is the se lection of the germane(predicate) segmentation criteria, all market has its characteristics, Heineken had to select the criteria that were relevant for them. Heineken had to take in account measured factors such as the geographic location, language, industrial structure and political factors. In addition, they had to take in account factors that have a low degree of measurability, such as cultural characteristics and attitudes and tastes.Not all these factors are relevant for Heineken the language is not that relevant to a brewing company, however, the taste of the consumer is. Heineken also segmented their merchandise market preparement other characteristics. Important characteristics for Heineken are age, e.g. stripped drinking age alcohol consumption, e.g. dour or casual drinker tastes, e.g. they efficacy prefer sweeter beer to Heineken and geographic location, e.g. the quad to the brewery.The help step is the development of appropriate segments. In this step Heineke n had to find markets and market segments that match their relevant selection criteria. The third step is the as authoritative song of segments to narrow down the list of markets/countries to choose from and make a decision.This top process can be split up into two steps, first the preliminary screening, countries/markets both away criteria and intragroup resources have to be taken into account. Secondly the fine-grained screening where the firms hawkish advocator in different markets should be taken into account. Heineken selects in this step the market segments where they loss to participate in.The forth step is to develop subsegments in separately qualified country and across countries. In this step Heineken turns its macro segments from step three to little segments they further define their market segments.Market sendingTargeting is the process of evaluating potential identified segments to select the one with the highest potential (Hollensen, 2008). Heinekens tar get markets harp of younger to middle aged people. Heinekens marketing activities are focused on this segment they want their market segment to relate Heineken beer to sport events, festivals and nightclubs. Heineken is triple-crown in addressing this consumer segment they are the preferred premium beer for a large market share. This target market does not differ a lot among countries, although they local anaestheticize their marketing to each market, these adjustments are minor ones.Market situationMarket berth can be defined as the process of creating a preferable brand work out in the minds of the target groups of a company. It is not only preferable for companies to establish a controlling brand image, barely a convinced(p) identity for their crossroads and organization as well. Market perspective is important to Heineken Heineken puts many resources in advertising and post projects. When a company considers market positioning, they are likely to use the four Ps, P roduct, Price, Place and Promotion. We will briefly introduce these concepts and we will prove them further in a different section of this article.The four Ps are the marketing mix all these aspects should be taken in contemplation when constructing a marketing program that delivers top-flight rank (Kotler & Armstrong, 2005). Heineken is actively using its marketing mix to position themselves as a positive brand for their target market. Heineken is baffling in several(prenominal) market positioning activities, for use, Heineken is one of the main sponsors of the UEFA Champions League, one of the largest soccer leagues in Europe. Their aim with sponsoring this league is for their target market to relate Heineken with this sport event, then creating a positive brand image. other manikin of a market positioning activity that Heineken is involved in will be the sponsorship of a concert residence hall in the Netherlands, namely the Heineken Music Hall. Again, their goal is that their targeted customers are gaining affection with the positive eff of the concert and the brand Heineken.In addition, Heineken is fountain and sponsoring fully branded bars around the world. Heineken sponsors these bars and you can find their brand logo close to eitherwhere. Heineken allocates many resources to their marketing department in stage to do this around the world this results in brand recognition everywhere. This is again a packagingal activity conducted by Heineken to establish a better market position.Product strategiesThe output strategy is a marketing plan of a specific product accommodated to for deterrent example the target market, in demand(p) product positioning within the market, and profit objectives. Almost forever product strategies are based on the four Ps, financial targets, and budgets of the producing company. Now, a deeper look in the product strategies of Heineken shall be do.Firstly, Hollensen(2008)4 states that at that place are three lev els of a product. These three levels admit the core product utilitys, the core attri only ifes and the support helpings (figure below).As the figure shows there is a high chance of standardizing elements of products at the level of core product benefits, medium possibilities to standardize in the product attributes level, and a low possibility of support services creation standardized. picThe most eye-catching core product benefits of Heineken include the applied science, most important the patented technology used to brew the beer and giving it the trenchant taste Heineken is known for. Heineken does not change the brewing process in any unlike market it explores (Anthony Ruys, 2005)5 so no matter where Heineken is consumed the taste will be exactly the aforementioned(prenominal).Also the perceived value is a major core benefit for Heineken, Heineken is such a large brewery with so many (geographically dispersed) market that it is recognize all over the world, people in outside(prenominal) markets see Heineken as a highlife beer and this is exactly what Heineken intended when ingress the market, for example Heineken promotion strategy in when entering the USA market Heineken hired a vast amount of actors to go to lavishness bars and hotels and lay aside asking for a Heineken beer, when this continued over a long period those bars and hotels were almost pressure to use Heineken.Salient detail a test with blindfolds finding several breweries, Heineken finished almost at the bottom of the list, when the similar test was conducted with the names of the breweries in sight Heineken was the undisputed number one. (Peters, 2001) 6 Looking at the product attributes it is remarkable that Heineken maintains almost the exact identical size, looks , and lay out in every overseas market to get a high recognition rate. So the design, packaging, and type are practically the same in every remote market, this way their brand name and status is strength ened.Because of this Heineken also tries to keep the product attributes standardized. Hence two slogans of Heineken armed service the planet and meet you there, meaning wherever one may go the familiar Heineken beer will be around.Finally there is the support services level, this is the level with the utmost standardization in the company. Heineken has many marketing involvements in bars and hotels and host numerous events.The biggest example of Heinekens support service in their home country the Netherlands is the Holland Heineken sign, It is a portable bar which is up and running on the scene at major sporting events (world cup soccer etc.). these events and marketing opportunities are not as easy to standardize like for instance the production process. For the simple reason that it is an atypical aspect of the company.Market foundation and distribution strategiesHeineken started exporting in 1876 with regular shipments to France, cardinal years after taking over de Hooiber g (another dutch brewery established in 1592), but Heineken kept a low write concerning the export. Only after the son of Gerard Adriaan Heineken took over, the export of Heineken experienced a big growth with market entries in for example the fall in States.The fall in States were a vast growing market but it came to a jerky hold in the 1920s when the obstacle act or Volstead act was initialized. By 1970 however Heineken was available in 70 percent of retail outlets in the joined States mostly because of Heinekens distribution process. After this success Heineken began exporting to practically every recessional in the world. harmonise to Hollensen (2008) entry strategies for inappropriate market are divided in two groups. When a company goes overseas and has to choose a entry way a distinction should be made in internalizing and externalizing orthogonal investment strategies. As can be seen in Appendix C7. hierarchical modes offer to most internalization where export mode s require the most externalization. mingled with these two extremities are the intermediate modes. These modes will be discussed in the next paragraphs and will show which mode Heineken adapted.Firstly, the hierarchical modes which covers the internal factors. This includes the international experience of a company and what the size of the company is. When Heineken went to the linked States it had very limited international experience. Also, back then, Heineken was the largest brewery in the Netherlands, but compared to the world The Netherlands is a very small market so Heineken had a restricted size. It also includes product complexness and differentiation. The product complexity when Heineken expanded to the United States was very low, after all at that time it only produced Heineken beer, only ulterior on the made products adjusted to several foreign markets and product differentiation was created.Secondly, the export modes which cover the external factors. There are a vast a mount of external factors with the most important one the complaisant an cultural distance mingled with the home and the host country. Cultural and social distance between countries like The Netherlands and Belgium or Germany are not that big, however there were a lot of competitors present in the same branch in that period so Heineken decided to expand elsewhere.For instance in the United States there were few competitor because of the prohibition. But when a western company wants to expand in Asia or in Arabic countries there is a grand social and cultural distance. In the 1970s Heineken started to pay more attention to the foreign markets and built up their social cognizance which decreased the sociocultural distance.The mode with the most externalization is the export mode. In this mode the company has the choice between order-, corroboratory-, and cooperative export entry mode. With the indirect export entry mode the company is mildly interacting with the foreign market d ue to the fact that an independent organization will distribute the companys product. There is low risk and low loyalty but there is also low control of the local anaesthetic distributer etcetera. what is more there is the direct market entry mode, in this mode the company is at present selling to a importer in the craved foreign market.The exporter will be in charge of the ins and outs and the up- and downstream functions and maintain well supported ties with the foreign market. When both the indirect- and the direct mode are not applicable the cooperative mode comes in the brief where there is a local importer dealings with the downstream functions (marketing, sales, services) and the exporter is in charge of the upriver functions within the local company (for example the R&D department).Heineken started off in the export mode not only because there was limited experience in foreign markets up till then. The company had to keep expanding because the market for breweries bec ame ever more competitive, Heineken founded a new brewery in the Netherlands but also founded the Malayan breweries and breweries in Venezuela, congou and Italy. Furthermore Heineken took over several foreign breweries.Nowadays Heineken adopted a graded mode for the market entry this means that it is fully owned and controlled by the company, but also the company bears the risk of its actions. every market Heineken operates in. Heinekens headquarters are stationed in the Netherlands but there are several subsidiaries in foreign markets because the oecumenic assumption is that geographically dispersed markets differ a lot and many will require a different apostrophize which are than dealt with by the subsidiaries.Promotion StrategiesAccording to Hollensen (2008) important are the promotion or the performance promises that the organization makes for its product or service in the target market. Regarding to product decisions, promotion of products can be adapted or standardized to foreign markets. Figure 1 (see appendix D), provides an overview of how products can be promoted in foreign markets. With regard to figure 1, Heineken seems to fit in the stripe of Straight Extension, since both the product and the promotion strategy of the company are standardized (one product, one message widely distributed (Hollensen, 2008)). This is also stressed by Heinekens general promotion strategy across the globe, which rough-and-readyly creates a connection between the brand and the customers.In addition, Herwin van den Berg, selling Director of Heineken in the Netherlands states that Marketing is about attracting, inspiring and binding consumers and ensuring seasonable wake-up calls to your own organization. Firstly, the Heineken company includes alike the well known Heineken brand, over 170 different, often local, brands as well. This multi-brand strategy proves to be simple, but effective. The main idea of acquiring other suitable, local brands, is to serve Heinek en as a premium beer alongside the acquired local brand. If some local brand proves to have a significant growth potential, the brand is of interest of the Heineken company.This constitution actually creates a global position for, because the Heineken brand becomes recognized as universe a premium beer. Secondly, according to the Heineken website (www.heinekeninternational.com), the company has unquestionable a constitution of Selling beer safely, this policy holds that professional Beer Promoters ( bps) sell and promote Heineken beer this instant to the (potential) consumers This policy proves to be a successful promotion strategy in most countries, because this policy manages to satisfy all different constituencies of the company. Despite the use of BPs, Heineken strives to improve the boilersuit safety and health of the Beer Promoters, since promoting beer can be quite hazardous.Therefore, Heineken developed policies in their breweries that cover all aspects that are influen cing the working conditions of the BPs. In order to instruct and train the BPs for their job as a effective Beer Promoter all over the world, Heineken developed all kinds of training tools, varying from program line DVDs and manuals, to leaflets and booklets. These training tools are continually being improved and redesigned to maintain a proper basis for implementing the right strategy. Additionally, these training tools are translated in several languages, in order to maintain a general promotion strategy all over the world.Thirdly, when comparison the Heineken websites in different countries, it is obvious that Heineken uses the same promotion campaigns all over the world (examples Draught keg, Extra cold, Beertender) . What stands out are Heinekens fountain (premium) beer bottle on the homepage on each website, the use of bright green colors, a direct link to Heinekens Facebook page, and depending on the country, promotion campaigns such as Heineken Music or the UEFA Champion s League. Besides the use of global marketing campaigns, some websites present local, country specific content as well (such as the new Heineken ellipse glass).Additionally, most websites are fully translated, and some only partially in the foreign countrys language. Fourthly, when comparing the TV-commercials (www.youtube.com) of Heineken in different countries, it is obvious that the company promotes its premium beer and new products in quite the same way across the globe. The company actively promotes what seems to be the Heineken experience which holds that Heineken premium beer is being drunk in the same way by people all over the world. However, the company does produce country/ persona specific ads, with slight adjustments, mostly for the major markets.In Asia for example, the commercials seem to reflect that a Heineken premium beer can be gained after a hard day at work. In Hispanic countries, a Heineken premium beer stands for intimacy and closeness, and in the image of He ineken in Western countries is that nothing stands between a man and a Heineken premium beer. To conclude with, Heineken portrays itself as a global brand that makes the world just that little bit more enjoyable through its wit and innovative products (Heineken Case, Sister.)Pricing StrategiesPricing policy is an important strategic and tactical competitive weapon that, in contrast to the other elements of the global marketing mix, is highly manageable and inexpensive to change and implement (Hollensen, 2008). The Heineken company sells premium beer, which holds that the beer is impairmentd in upper segment of the beer market. By premium set, customers become perceived that Heineken beer is different from all other brands, in the sense of being of a high quality. And so, the relative high footing can be established simply because customers are willing to pay the higher price for the real and perceived quality. Moreover, by pricing the product relatively high, the product posit ion in de minds of customers becomes on the desired (high) level.Since Heineken premium beer is a standardized product, there are little additional costs concerning accommodation of the product to foreign markets. Therefore, Heineken can adjust its prices easily to the purchasing power in a foreign market and so maintain its brand image of being a premium beer, by range the price to the relative upper segment of a countrys local beer market. By conducting this policy, Heineken maintains a global image of being a premium beer.Moreover, in some foreign markets Heineken even has the advantage of the so called country-of-origin effect. Which holds that customers perceive a product made in a certain country of being of a desired quality. Apparently, the Netherlands have a high temper in the global beer market, since, for example, the customers in the United States are willing to pay significantly more for Heineken premium beer. On average, for every 100 liters of Heineken beer shippe d to the US, Heinekens profit is estimated on about 21 euros. In contrary, the average profit per 100 liters of Heineken beer in other countries is estimated on about 11.70 euros (Elsevier website).In short, Heineken is able to maintain its image of being a premium beer through both the general perception of being of a high/premium quality, and the corresponding price that has to be paid for Heinekens premium beer.Source Based on Keegan, 1995, pp. 489-94 and p498, carry over 13.11 http//www.annualreport.heineken.com/nl/Een_kort_overzicht/index.htmlfinancials 2 http//www.heinekeninternational.com/ownership_cg.aspx3 http//www.annualreport.heineken.com/Other-information/countries-and-Brands/index.html4 Svend Hollensen Essentials of global marketing5 http//www.alcoholpreventie.nl/bestand/2005MarketingphilosophyofHeineken.pdf 6 Peters and Van jam Dienen en verdienen (serve and earn) (2001) 7 Svend Hollensen Global Marketing (p. 280)